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Six businesses form green business group
by Tribune Staff
Sep 02, 2010 | 950 views | 0 0 comments | 7 7 recommendations | email to a friend | print
RENO — The Nevada Sustainable Business Alliance (NSBA) has been formed by six northern Nevada businesses in an effort to co-market their resources to a growing community of “green” consumers. The organization intends to grow its membership base quickly with affordable membership rates, 50 percent of which will be dedicated to marketing efforts for the organization’s participants.

“We saw a need in our state for a collaborative effort to help businesses of all sizes work together to reach out to consumers,” said Lawrence Rickman, owner of Dream2Clean Services. “We’re planning events, ongoing education and networking mixers that we’re confident will help our members and consumers understand the importance of living in a sustainable fashion. The NVSBA was started to allow sustainable businesses and consumers to find one another.”

NVSBA has already begun to see its membership grow and has offered other “green” businesses an early-bird membership discount to encourage its first 25 members to join the organization. The response has been immediate with more than 10 new companies pledging their support.

“We’re requiring that our members offer some sort of special discount to the public that they can only get through contacting us through the website,” said Larry DeVincenzi, the group’s marketing consultant from SmartBrand, a local branding firm. “In addition to the other membership benefits, we’re confident that the affordable membership fees will be returned to our members time and again.”

The website, designed by Todd Ballowe of MetaTask Website Design, enables members to easily build and maintain a specific website for their company on the NVSBA’s system.

Debbie Cox, one of NVSBA’s founders and owner of CHAOS office solutions, summed up the group’s drive and purpose in saying, “I feel it is the job of everyone out there to make our environment and our world a better place to live. We must start caring about how we live environmentally — the products we use and how harmful they may be.”

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