RENO — The Reno-Sparks Convention and Visitors Authority (RSCVA) announced Tuesday that Audrey Higashi has been hired as the national convention sales manager for the agency. The position is responsible for effectively selling the Reno, Sparks and North Lake Tahoe area as a convention destination. The position reports to the vice president of convention sales for the RSCVA. Higashi's first day on the job is Aug. 16.
“Higashi has more than 20 years of experience in service and hospitality sales, account management and staff training and has worked in the Reno-Sparks area since 2001,” said Ellen Oppenheim, RSCVA president and CEO. “Higashi’s experience as a former national sales manager for the RSCVA demonstrates that she will bring valuable sales experience and contacts to the position.”
Prior to accepting this position, Higashi previously worked at John Ascuaga’s Nugget in Sparks as its director of sales. In her new position at the RSCVA, Higashi will be responsible mainly for Texas, Colorado and the Great Plains states.
“I’m thrilled to join the sales team and become a part of the driven sales staff at the RSCVA,” Higashi said. “I am also excited to work for the RSCVA again and I look forward to working with the sales team to help promote our wonderful destination to all of the potential meeting groups and conventions.”
“Higashi has a strong understanding of the Reno-Tahoe marketplace and is effective in analyzing market trends and developing strategies that exceed sales goals,” Oppenheim said. “She will make a great addition to the RSCVA sales team.”