Shepherd, director of internal operations at Sparks Florist, knows well the floral order rush before the holiday, and she is preparing for as many as 2,500 local orders over what she calls “Mother’s Week.”
In comparison to a normal order week with 750 local orders, Mother’s Day requires preparation.
“This is a pretty big holiday,” Shepherd said. “It’s our second largest, behind Valentine’s Day because it’s a great opportunity to say thank you to a big person in your life — your mother.”
The Floral Design Center, located on Hymer Avenue, is the heart of the Sparks Florist business where floral arrangements are designed, created and shipped out for delivery. Tulips, roses and carnations line the tables of the warehouse while employees prepare for the upcoming weekend.
“Our busiest days are definitely the Friday and Saturday before Mother’s Day,” Shepherd said. “We usually expect about 100 last-minute orders, many of which are even taken on Sunday morning.”
While the sooner the order is put in the better — Shepherd said a week is ideal — she realizes that many people are busy and last-minute orders will happen.
Flowers, however, are the easiest and most convenient way to make mothers feel special, Shepherd said, and Sparks Florist is prepared for the end-of-the-week rush.
“We all take our moms for granted,” Shepherd said. “This is the day to remember them.”
Popular packages this past week have included special vase arrangements. These are personalized glass keepsakes ranging in color and ribbon decor that moms will appreciate because it will last, Shepherd said. Prices range from $50 to 75.
According to floral meanings, a pink carnation is representative of “a mother’s undying love.” While for Valentine’s Day the rose is the typical flower for a sweetheart, the type of flower is not a large focus for most customers when buying for their mothers, Shepherd said.
“Colors are a bigger concern,” Shepherd said. “Pink is definitely our most popular color for mothers but I’ve had plenty of people call in saying that their mother is a vibrant person and they would like to match her personality with vibrant-colored flowers.”
Flowers are especially popular for out-of-state orders, Shepherd said. Since many customers do not live in the same city or state as their mothers, Sparks Florist takes both orders to be sent out to florists in other cities and fills orders from out-of-town florists.
“This is a big wire-out order holiday,” Shepherd said. “We work very closely with other florists for delivery orders.”
While the largest customer demographic still remains men buying for their mothers, wives and mother-in-laws, Shepherd has seen an increase in other buyers.
“Often we get mothers buying for their daughters who happen to have children of their own,” Shepherd said. “The customers are definitely all across the board.”
To place an order at Sparks Florist, call 358-8500. Other florists in the Sparks area include The Flower Garden Florist located at 608 Greenbrae Drive, Flower Bucket Florist located at 1657 Prater Way and Amy’s Flowers located at 1349 Baring Blvd.