The Sticker Guy! is celebrating 15 years of successfully, and artistically, keeping bands and their fans decorated — with stickers.
To mark the occasion, the business is going big with a two-day concert celebration Friday and Saturday at Club Underground in Reno. The celebration will include more than 10 bands and four DJs, including the bands Scared of Chaka and The Gain. This will be the first time both bands will be playing in nearly 10 years.
“We were planning a party for our 10th anniversary and sort of forgot,” Sticker Guy! owner Pete Menchetti said. “We’ve already sold about 300 tickets. It became a big deal.”
Menchetti has a hand in all forms of music and started the Sticker Guy! to help friends in underground bands keep their names on the minds — and bumpers and walls and anything else — of their fans.
“I had friends in bands and they didn’t have stickers,” Menchetti said. “So I started looking for ways to make them.”
Sticker Guy! was founded when Menchetti, a Sparks High School graduate, was 19 and living in his room at his mother’s house. Flourishing from there, the business advertised in underground music magazines and now takes orders on its Web site, www.stickerguy.com.
“We were pretty well-known in the underground music scene,” Menchetti said of the business’ start. “I realized right away that every band wants stickers. Even if you have no demo, you can hand people a sticker.”
Menchetti’s success has been an unexpected blend of creativity, naivete and a laid-back attitude.
“Ever since elementary school I was looking for a way to make money without really working,” Menchetti said. As an example of this business mantra, he told a story from his childhood about bringing a duffel bag full of $.30 candy bars to school and selling them to classmates for $1.
In addition to Sticker Guy!, Menchetti owns Slovenly Records. The name came from a conspiracy theorist at Burning Man commenting on Menchetti and his friend’s unkempt campsite.
Slovenly Records has a full line-up of bands, including The Okmoniks from Arizona, which has released “Party Fever!!!” on Menchetti’s label and is planning a tour for this summer. The funky, retro punk-rock band sounds like The Beach Boys mixed in with early Yeah Yeah Yeahs but with a very raw, ‘60s dance hall feel.
The Okmoniks shed only a sliver of light on Menchetti’s globetrotting, eclectic artistic ideas.
“The label has been doing these 45 records,” Menchetti said. “That’s been a really cool project and it’s gotten a really good response.
“My music experience is everything but playing,” Menchetti says, telling a little white lie.
While Menchetti has promoted bands, had a radio show and keeps the stickers rolling off the press, his “band,” Appiccicoso (“sticky” in Italian), will also be playing during the early hours of Saturday’s show. Menchetti has played bass in the past, mainly for co-workers at his car wash job before starting Sticker Guy!, but in Appiccicoso he will be playing drums.
This weekend’s shows will include an abundance of sounds, including the punk band The Gain, which has regrouped for the occasion.
Scared of Chaka, a mix of Bad Brains and Anti-Flag with fast guitar riffs and quick-hitting lyrics, has also regrouped to play and is drawing fans from as far away as Sweden. Menchetti said that Scared of Chaka has a very loyal fan base but he was surprised to hear that a friend was flying in from the Scandinavian country to see the band play.
“Musically the show is really diverse,” Menchetti said of the lineup.
Menchetti said he hopes the event is as enjoyable as the planning of it has been.
“I’m mostly looking to have fun and just celebrate,” Menchetti said “The theme is friends.”
Tickets for the shows are $10 per night. Shows are for 21 and older. For tickets and a full lineup of bands, show times and a few all-ages performances, visit stickerguy.wordpress.com.
To have stickers made, go to www.stickerguy.com and follow the directions. For more information on Slovenly Records, visit www.slovenly.com.