Jacque Lowery, owner of Wild Birds Unlimited in Reno, chose the sparrow as the “Bird of the Month” for the Wild Birds Unlimited Web site. www.wbu.com.
She said she sees the Bird of the Month page as a chance to educate people. She hopes that it gives people a chance to look out into their yard and really understand what they are seeing.
“I like to focus on birds that people are likely to see at their feeders,” Lowery said.
This month it’s all about the sparrow, or as Lowery hears her customers refer to them, the LBBs (“little brown birds”).
There are three different types of sparrows featured on the site: the house sparrow, the song sparrow and the white crown sparrow.
Sparrows are by nature seed-eating birds, Lowery said. They are more inclined to eat on the ground, though the house sparrows have grown accustomed to eating at bird feeders.
The house sparrow is in the Nevada area all year but the song and white crown birds are only in town for the winter.
Lowery believes the Bird of the Month page provides an incentive to study, recognize and enjoy the birds in the yards.
Customer Jeanne Crew, a retired teacher, said that she got a feeder because she wanted to encourage the birds to come and entertain her.
Crew first noticed the birds in her yard when they started eating the seeds from her lilac bush.
While Lowery enjoys educating people about birds, she is closing Wild Birds Unlimited because of economic conditions.
“When people are losing jobs and trying to keep food on the table, they aren’t apt to feeding the birds,” she said.