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Snow film shares shredding and eco-friendly message
by Cortney Maddock
Sep 16, 2009 | 987 views | 0 0 comments | 11 11 recommendations | email to a friend | print
Courtesy photo/Howzee -
JP Solberg raises his snowboard at Portes de Soleil, a ski area in the Alps between France and Switzerland.
Courtesy photo/Howzee - JP Solberg raises his snowboard at Portes de Soleil, a ski area in the Alps between France and Switzerland.
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Courtesy/Tim Zimmerman -
Snowboarder Travis Rice
Courtesy/Tim Zimmerman - Snowboarder Travis Rice
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Courtesy photo/Tim Zimmermann -
Travis Rice is one of the featured snowboarders in the new film “Neverland,” showing at John Ascuaga’s Nugget on Friday night.
Courtesy photo/Tim Zimmermann - Travis Rice is one of the featured snowboarders in the new film “Neverland,” showing at John Ascuaga’s Nugget on Friday night.
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The thought has crossed every snow lover’s mind. The temperatures have been erratic, the clouds have rolled in a few times already and the chill is in the air. Forget fall — powder hounds are excited for winter.

Adding to that excitement is “Neverland,” a snowboarding movie from Absinthe Films that will premier in Sparks at 8 p.m. Friday at John Ascuaga’s Nugget as part of the film company’s Sphere of Influence tour.

Absinthe Films, which has been making snowboarding films for 10 years, shot “Neverland” in some of the most epic of snow locations around the world, including the mountains of Alaska, across the Pacific Ocean to Japan and the Alps in Switzerland.

“Neverland” boasts a list of riders that add to the film’s wonder. World-renowned boarders Travis Rice, Dan Brisse, Bode Merrill, Nicolas Müller and Annie Boulanger all make appearances in the film, though more than 20 snowboarders participated in filming “Neverland.”

The trailer for “Neverland” showcases the film’s well-shot and uniquely produced footage, which sets it apart from other snowboarding films. In addition to the powder carving scenes, which are shot from interesting angles and in beautiful locations, there are also shots of the snowboarders grinding rails, jumping over building and boarding down staircases.

Premiering a snowboarding film in the Truckee Meadows months before the first snowfall just adds to the anxiety felt by people who already have purchased their season snow passes and are waiting for the Sierra Nevada range to be covered with the white stuff.

John Smith, the North American tour director for Absinthe Films, said it just works out that the film is being shown in September.

“Obviously we want people to get amped up and of course we want people to know about the film,” Smith said. “It works out now that the filmmaker just got done making the movie and the riders have some time to go on tour for it.”

Smith said there will be riders from the film at each tour stop helping to promote not only “Neverland” but also environmental awareness.

“A big, big, big part of this is also the environment,” Smith said. “That’s why it is called the ‘Sphere of Influence Tour.’ ”

Smith said that with each $12 ticket purchase, Absinthe Films will donate $2 to charity. He explained that $1 goes to the Protect Our Winter Foundation and $1 goes to a local charity where the film is being shown.

“We also select one local nonprofit for every city we visit,” Smith said. “For (Sparks) that nonprofit is the Nevada Wilderness Project.”

Smith said Absinthe Films has worked with a wide variety of charities to help promote environmental awareness, including bringing more attention to global warming. He said that when “Neverland” premiered in San Fransico, the area’s nonprofit was the Surfrider Foundation, in Washington the nonprofit is the Snowrider Foundation and for the shows in Canada the nonprofit is the Sierra Youth Coalition.

According to its Web site, www.wildnevada.org: “The Nevada Wilderness Project is a catalyst for wildlife habitat conservation, wilderness preservation and smart development of renewable energy.”

“It is important to be environmentally aware,” Smith said, adding that the riders cannot board if there is no snow on the mountains because global warming has changed the climate.

In addition to seeing “Neverland,” which will only cause snowboarders in the region to crave snow even more, Smith said there is a giveaway at every viewing.

“We give away a snowboard at the end of each show,” Smith said, adding that there is a catch. “The people who use alternative transportation to get to the snow are first in line to win that board. So, take a bus, skate, bike carpool, do whatever to reduce that carbon footprint.”

Tickets for “Neverland” can be purchased at Eternal Boardshop at 300 Los Altos Parkway in Sparks and at Out of Bounds Boardshop at 235 E. Plumb Lane in Reno. Tickets are $12. Doors to the Celebrity Showroom at the Nugget open at 7:30 p.m. and “Neverland” begins at 8 p.m.

For more information on “Neverland” and to see the trailer, visit www.absinthe-films.com.

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