The league rivals went to the fourth period deadlocked at 42 apiece. Reed even led 48-47 after an Alonzo Vega layup at the 5:42 mark of the final quarter.
And that's when the roof caved in on Reed's regional title hopes. Reno, which had been swept by Reed in the regular season, ripped off a game-changing 17-2 run to take control and essentially seal the postseason victory.
"Reno made plays and defensively, we weren't good enough tonight," Reed coach Dustin Hall said. "They set that high ball screen ... we struggled with that. They hit shots. Every loose ball, the effort plays, they seem to come up. It was their night."
The first 11 points of Reno's tell-tale run were unanswered and gave the Huskies a 58-48 edge. Trae Wells canned a trey with 2:20 left that got Reed within seven, 58-51, but Reno responded with six more unanswered points, a run wrapped up by two Kyle Mahaffey free throws with 49 seconds remaining. The spurt left Reno holding a game-high 13-point advantage, 64-51.
"Our message all week was, 'if we rebound, we win,'" said Reno coach Matt Ochs, a 1999 Reed graduate. "Reed's a good shooting team. They missed a few shots and we got some rebounds. There was nothing extra special about what we did."
Reed hit a pair of 3-pointers in the final eight seconds of play, to help cut into the final margin, but the damage had been done.
The Huskies saw four players get to double digits in the scoring column, led by Mahaffey's 20-point performance. Jakob Rolling chipped in 15 while Connor Bush and Jeremy Peterson both added 11 points to the winning cause.
Reno (18-9) advances into Saturday's North final and earns a berth into next week's state tournament, to be played at the University of Nevada's Lawlor Events Center Feb. 27-28.
Reed sees its season end, finishing with the league title and a 22-7 record.
"We set some high goals and I felt like we had a group that was capable of achieving those," Hall said. "I still do. We just didn't quite reach them. Obviously, our dreams were to win a couple more championships."
Jamel Ramos paced the Raiders' offense with 19 points. Wells finished with 17 for Reed and Vega posted 11 in defeat.
So did the old adage of 'it's tough to be a good team three times apply?"
"Not really," Hall said. "We stopped attacking (late in the game.) We settled for contested jumpers. We didn't read too much into that (saying). They're a different team than when we played before and we're a different team."
Ramos knocked down a 3-pointer from the wing as the buzzer sounded on the first half and Reed took a 25-24 lead into the locker room at halftime.
The first half was tight throughout. Neither team led by more than four points in the first 16 minutes of play. The game was tied 7-7 but Devin Herbert got a putback for Reed with 35 ticks to go in the first period and Reed led 9-7 at the first period's conclusion.
A steal and layup by Wells just seconds into the second quarter allowed Reed to go up 11-7. Reno answered with a driving scoop shot by Wyatt Williams and a layup by Peterson to knot the contest at 11-11 at the 5:32 mark of the second quarter.
The High Desert League foes traded bucket for bucket the rest of the period, en route to Reed's one-point edge at the half.
"We talked at the half, that we didn't feel like we had played all that well and yet we were only down one," Ochs said. "We told the kids to stay with the process, be tough, do what we've done all year and they did that."
Reed looked like it might get some separation in the third period. The Raiders turned their one-point halftime lead into a six-point advantage, 34-28, after a Ramos 3-pointer with 5:13 left in the quarter.
"We just couldn't get the tempo we wanted and we couldn't get (defensive) stops," Hall said. "In the third quarter, we went up by five or six and I thought we were about to seize control. Then they got a couple offensive rebounds and a couple loose balls. That turns out to be huge. I actually thought they were more in control (even though we had the lead. We were a little tentative."
Reno went on to close out the third by outscoring Reed 11-5, eventually pulling into the 42-42 tie.