"Tonight, we have our classic cider, a pear cider and a pumpkin cider. Some like to mix the pumpkin cider with a Guinness, which we call an 'Irish Halloween,'" said Nick Diamond, western regional sales manager of Ace Cider. This is the first time Ace poured at Brew HaHa and Diamond was impressed with the crowd.
"This is incredible," said Diamond. "Everyone is really polite and friendly. They are loving the cider and how it is gluten-free."
More local breweries are popping up around the Truckee Meadows. Crowds flocked to breweries such as Sparks' Great Basin Brewing Company and Reno's St. James Brasserie to try their tap rotations.
"I'm an artist myself. Any time I can, I support the arts community here," said Jessie Kleinedle, the owner of one of the Truckee Meadows' newest breweries, Under the Rose Brewery. The brewery opened last summer on Fourth Street in Reno. "Sierra Arts does such great work and we absolutely love them. We just jumped at the chance to help. We're having a great time tonight."
The event's musical entertainment was provided by Vokab Kompany, an electronica hip-hop ground from San Diego. Beer drinks jammed out to Vokab's sounds as they stood in line. The Nugget also provided a bar with hard liquor and mixers as well as hot food, such as chicken and ribs, to perfect and munch on between gulps of beer.
In the event's Artist Village, Kate Devereaux helped her boyfriend, Alex Fleiner, sell prints of his paintings.
"We just sold one!" exclaimed Devereaux halfway through the event. "People have been coming around, checking things out. Things are going so far, so good. I'm looking forward to trying some beer."
Local artists sold things from prints and paintings to hand-knitted pot holders. As a big supporter of the local arts scene, the Sierra Arts Foundation funds art activities and gallery space around the Truckee Meadows.
"We maintain the Riverside building gallery and host art openings and showings there," said Sweet. "We have arts in education programs. We go into schools and teach teachers how to integrate art in their curriculum. We bring concerts to elderly care facilities and nursing homes. We give grants to artists. With our Music 1.2.1. program, we provided affordable and professional music lessons to kids.
"It was such a great turnout this year," said Chad Sweet, gallery director and public relations associate at Sierra Arts. "We're estimating about 24,000 people are enjoying themselves. We're really thankful for all the breweries here. All of the breweries donated their time and their beer. I don't know the monetary value of how much they're pouring or even how much they're giving out but we are so thankful for everything."
For more information about the Sierra Arts Foundation, www.sierra-arts.org or call (775) 329-2787.