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Nugget announces redesign plans
by Tribune Staff
Dec 19, 2013 | 1616 views | 0 0 comments | 30 30 recommendations | email to a friend | print
Contributed photo -- The Black Jack area of John Ascuaga's Nugget will feature new lighting, fixtures and more as part of the casino's remodeling per new owner Carlton Geer's idea to reinvigorate the Sparks property.
Contributed photo -- The Black Jack area of John Ascuaga's Nugget will feature new lighting, fixtures and more as part of the casino's remodeling per new owner Carlton Geer's idea to reinvigorate the Sparks property.
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Contributed photo -- The Nugget's lobby will also receive updates as part of the remodel, which is part of the new ownership group's plan to spend up to $50 million on renovations, including adding a new country saloon and dance hall.
Contributed photo -- The Nugget's lobby will also receive updates as part of the remodel, which is part of the new ownership group's plan to spend up to $50 million on renovations, including adding a new country saloon and dance hall.
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The international architecture and design firm Cuningham Group Architecture Inc. (Cuningham Group) has been selected to assist in the redesign of John Ascuaga’s Nugget Casino Resort in Sparks. The overall design and ultimate renovations are intended to reinforce a new “value proposition” for the Nugget, bringing renewed energy to the resort, as well as increasing the appeal of the Nugget for its local and tourist guests, according to a release Thursday.

“Cuningham Group put together a comprehensive design plan for the Nugget that reflects our strategy to reinvigorate and reposition the property as THE place to go in northern Nevada,” said Carlton Geer, President and CEO of the Nugget.

The firm’s design inspiration incorporates the necessity to differentiate the Nugget experience from other resorts in the area, creating “energy centers” that appeal to existing as well as new customers that have not previously visited the Nugget. The design will feature upgraded finishes, colors and lighting to evoke a sense of fun, excitement and energy.

“The Nugget’s remodel and redesign will assist us in reintroducing the property to the market as a fun and value-oriented “getaway” for locals and tourists alike,” Geer said. “The renovations will feature new experiences in our food and beverage, entertainment, gaming and room offerings intended to honor traditional Nugget values while generally broadening our appeal. New concepts like Gilley’s will be incorporated into our property to facilitate this evolution in strategy.”

The Nugget’s new owners plan to invest up to $50 million into the property in the coming years to update and renovate the property’s casino floor, hotel rooms, restaurant concepts and entertainment venues.

Cuningham Group’s design stature in the gaming industry is reinforced by its design of more than 20 casino projects throughout the country. The firm’s success in designing creative resort environments has led to multiple awards. Cuningham is consistently recognized as a leader in the field of design and architecture, with more than 265 employees in nine cities, including a Las Vegas office that will lead the Nugget project.
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