For electronica/pop/80s rock/indie band Shiny Toy Guns, the answer is instant success in an industry arguably claimed to be cluttered with far too many Britneys and Hannah Montanas.
And playing on Tuesday at Club Underground at 555 E. 4th Street in Reno, Shiny Toy Guns will show northern Nevada a little of its eclectic style.
Orginally from Oklahoma but later formed in Los Angeles back in 2002, Shiny Toy Guns was among the pioneers of Internet popularity, as their MySpace site rapidly spread their unique synth rock sounds to online music surfers.
It wasn't until founding members bassist and keyboard player Jeremy Dawson and vocalist and guitarist Chad Petree joined with drumer Mikey Martin and lead vocalist Carah Faye Charnow that the band entered the public scene.
Setting Shiny Toy Guns apart are poppy guitar riffs, synthesized drum beats and a heavy electronica influence paired with chilling female vocals. After signing with Stormwest International, the Depeche Mode- and The Faint-influenced band released their first record, "We Are Pilots," in 2005.
Third time proved a charm for the quartet, as "We Are Pilots" was revised and re-released two other times, the final time through Universal Records landing them a Grammy nomination in 2007 for Best Electronica/Dance Album. Shiny Toy Guns lost to The Chemical Brothers but has since been gaining ground in the mainstream arena.
Hit songs like "Le Disko," "Rainy Monday" and "You are the One" reached U.S. Hot Modern Rock Charts featured in Billboard magazine. "You Are the One" was featured in the video game Grand Theft Auto III.
Other media spots included "Le Disko" being featured on commericals for "Dancing with the Stars," and "America's Next Top Model" and on episodes of MTV's "The Real World."
Now, upon the release of its second album, "Season of Poison," scheduled to come out Nov. 4, the band has seen a slight change. Vocalist Charnow has been replaced with Sisley Treasure, who will be featured on the latest album.
The aptly named Season of Poison tour will be kicking off late September to launch the CD release. The latest single "Ricochet!" came out earlier this month and has already broken into the top 30 of the U.S. Hot Modern Rock charts.
One thing is for sure, Shiny Toy Guns is breaking free from the underground and ready for some limelight.
Accompanying Shiny Toy Guns will be Jonezetta and The Delta Fiasco.
Tickets are $15 and can be purchased at Club Underground or online at www.clubunderground-reno.com.
Doors open at 7:30 p.m. and show starts at 8 p.m.