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A flash of color
by Andrea Tyrell
Aug 19, 2013 | 1621 views | 0 0 comments | 10 10 recommendations | email to a friend | print
Lauren Hufft rinses out a tie-dye shirt at her store, Prism Magic, on Wednesday.
Lauren Hufft rinses out a tie-dye shirt at her store, Prism Magic, on Wednesday.
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Within the next couple weeks, art cars will be cruising up Pyramid Highway to the Black Rock Desert for the 23rd year of Burning Man. Many have been planning for this event for months, stocking up on water and food, planning the perfect playa outfit.

For the few who still need help choosing an outfit, Prism Magic offers the pieces for a perfect desert getup. From wigs to jewelry, to corsets to wrap dresses, any last-minute shoppers can find unique clothing to make a fabulous ensemble.

Lauren Hufft, owner of Prism Magic, has been in business for 19 years. Prism Magic first started at out as tie-dye company. Hufft still continues to hand make and sell her tie-dyed shirts, purses and other clothing. A former stand-up comedian and radio disc jockey, Hufft moved to Sparks from Southern California 19 years ago. She was introduced to the simple method of tie dying and began selling her dyed wears at the Nevada State Fair.

Business exploded for her. She opened up the building that houses Prism Magic in 2007 and expanded her sales from just tie-dyed items to more costume-sque pieces.

In the backroom of Prism Magic, Hufft dip dyes all her pieces. After dying each garment, she washes them four times, taking out the excess chemicals and making sure the fabrics is at its softest. She sells her products in the store and online, where customers can make special color requests and order in bulk.

Prism Magic also features a sewing classroom. Hufft designs and sews her own costumes; many for the Reno/Sparks independent theatrical performances, like Bruka Theare’s annual Christmas performance of “the Buttcracker.”

Hufft teaching sewing machine 101 and a class called, “Let’s Finish It,” where students can bring in a project they have been working on, and together with Hufft and her equipment, they will finish the project no matter how long it takes.

“There have been times when I’m helping someone well into the morning, like 2 or 3 a.m.,” said Hufft.

Hufft was asked by the City of Reno to move to its growing trendy Midtown district but she refused.

“I strongly believe about bringing the arts into Sparks. There are so many creative minds in this area and so many great places to bring life to, like the marina. We can do so much with that area,” said Hufft.

Hufft supports her belief by selling the art of local artists in her shop. She makes sure the pieces she sells are one-of-a-kind and that they aren’t simplistic like the kind of items one can make from items bought at a craft store on a rainy day.

Hufft also serves on the Burning Man staff as an art director, bringing in solo artists and artist collectives to the desert to display pieces that they specifically designed for Burning Man.

“Art is so important,” she said. “It moves everyone. People go to Burning Man to the see the art. They can see or experience something that completely changes their perspective and they leave the playa with this new wonderful outlook.”

Hufft considers Prism Magic to be an outlet for art, for her and anyone who steps trough the shop’s door. This store helps pull the magic out of people,” said Hufft.

For more information about Prism Magic, visit www.facebook.com/pages/Prism-Magic-Clothing-Imports. Prism Magic is located at 2161 Pyramid Way.
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