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Group expounds on plans for Bourbon Street Casino
by Garrett E. Valenzuela
Jun 03, 2013 | 5897 views | 2 2 comments | 40 40 recommendations | email to a friend | print
Contributed photo -- An artist's rendition shows the planned exterior landscape of the planned Bourbon Street Casino, which will make its home in the old Silver Club building.
Contributed photo -- An artist's rendition shows the planned exterior landscape of the planned Bourbon Street Casino, which will make its home in the old Silver Club building.
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SPARKS — Many passersby have been asking, ‘What's going on at the Silver Club.’ It's a logical question after seeing construction crews working high and low on the Victorian Avenue property recently.

Nevada Casino Holdings, LLC will open its sixth Nevada casino, Bourbon Street Casino, Aug. 1, bringing another attraction to downtown Sparks. Chief Operating Officer Nancy Darcy said late last week the casino needs to fill more than 100 jobs by its August opening and she added that the opening of the casino has been a long time coming.

“The fact that (the property) was part of the (purchase) package is what has kept us here,” Darcy said. “And we have always had the intention of opening it. We just had to make sure the timing was right. We had internal details we had to figure out in order to do so.”

Some of those internal workings included restaurant concepts, color schemes and various other details to bring the New Orleans-themed casino to life. Darcy said the company’s ability to keep its debt low has allowed it to open the new casino, as well as provide upgrades to its other properties in Elko, Winnemucca and Hawthorne.

“We are in a very, very unique and lucky position,” Darcy said. “We don’t have a lot of debt associated with our properties so we have been able to do a lot more during this financial period than many companies. It gives us a little bit more flexibility than other people may have right now.”

The casino will be equipped with about 300 slot machines, two bars and one restaurant on a completely redesigned main floor. The exterior of the building will receive a facelift as well, which Darcy said will fit in nicely with the rest of Victorian Square and its renowned community events.

“It just seems like a natural transition,” Darcy said of the aesthetics of the casino. “It also seems like it will be complimentary to Victorian Square. We wanted to make sure we stayed within that feel. So those were our deciding factors.

“It is really exciting for us and we are right in the middle of a neighborhood. It’s exciting to know that the people who walk by here to get to some place else, maybe they can just pop in. I think that it gives us an opportunity to be a good community citizen and it gives us an opportunity to provide some growth to the neighborhood.”

John Ascuaga’s Nugget will have a neighbor for the first time since 2009 and Chief Operating Officer Stephen Ascuaga said he is excited about the opportunity to welcome a new neighbor to the downtown Sparks family.

“We don’t see it as a competition here on Victorian Avenue,” Ascuaga said, “Instead, it’s more of a family. It’s better for all of the businesses in our area when our neighbors have the lights on, and are bringing locals and tourists to the Sparks community.

“Honestly, it’s great for Victorian Avenue that the Silver Club will be reopening as Bourbon Street Casino. It will breathe new life into our community, and you’ll be able to feel the energy when you’re here for our summer events, such as Star Spangled Sparks, Hot August Nights, Street Vibrations, and the Best in the West Nugget Rib Cook-Off. It hasn’t felt right having the Silver Club closed for more than 4 years, and we are excited to see it reopen.”

Darcy agreed and said the “synergy” between the two casinos and the community will be vital to Bourbon Street’s success and will help gauge whether the casino will need additional offerings and space in the future.

“We have to figure out how to run a business the other 350 days of the year,” Darcy said referring to the non-event season. “The success of that business is going to be directly tied to how well the locals embrace us. It is going to be directly tied to the synergy we have with the Nugget and our property. Community synergy and realizing the value of our locals is what’s going to differentiate us in the market.

“It is going to be great for our customers if you are staying at the Nugget and you want to go do something different tonight to be able to come over here. Or if you are gambling here and down to your last 20 bucks you can walk across the street to the Nugget.”

Bourbon Street Casino will hold a job fair to fill positions ranging from management to front line casino services June 11-13 at the Holiday Inn in Sparks. Those interested in applying should bring a completed application, available at www.northernstarcasinos.com, to the fair for a possible interview.

The casino is also issuing Player’s Club cards, for former Silver Club members or new Bourbon Street members, online that can be mailed to customers prior to the August 1 opening. Darcy said it will help “avoid long lines on opening day.”

Nevada Casino Holdings is on the agenda for Monday’s Sparks City Council meeting where all its permits are up for decision. Darcy does not expect any problems with the casino’s permits.

“We have applied for all appropriate permits, but we can’t apply for the liquor license until we get the Gaming Control Board Certification,” she said. “We have already been licensed at the other five properties and they have been very cooperative with us. That investigation has started and we have applied for every permit you can apply for without having your Gaming Control Board licensing number.”
Comments
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Tony Salerno
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June 04, 2013
Being a lifetime Sparks resident im pleased to see the Siver Club (Bourbon St.Casino) is finally opening. Been pretty quiet the past few years downtown. We definitely need to attract more people to the downtown area. Looking forward to seeing the new Bourbon Street Casino...
Ray B
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June 05, 2013
Yes I am very happy to see a Casino come to Sparks we need it I wish them the best of luck !
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