CARSON CITY — On Thursday, Connect Nevada released a comprehensive report detailing the key role broadband plays in business performance and the implications for a continuing economic recovery. Online sales in Nevada account for approximately $2.7 billion in annual sales revenue, including approximately $1.3 billion for businesses owned by women or minorities
The report is based on a scientific survey of 804 businesses in Nevada.
“Broadband is proving to be the key to the future of Nevada’s economy,” said Connect Nevada Project Manager Lindsey Niedzielski. “The findings of our latest research are important for policymakers and business leaders in Nevada to make informed decisions about how and why to continue expansion of broadband access, adoption, and use across the state.”
Among the report’s key findings:
Broadband-connected businesses bring in approximately $300,000 more in annual median revenues than non-broadband-adopting businesses.
21,000 Nevada businesses use the Internet to advertise job openings or accept job applications.
14,000 businesses in Nevada are still not connected to broadband and are unable to actively participate in the digital global economy.
Approximately 20,000 Nevada businesses allow employees to telecommute.
About 38,000 Nevada business establishments have websites, including 18,000 small businesses with fewer than five employees.
For several years, Connect Nevada’s parent organization, Connected Nation, has worked to quantify the impact that increased broadband availability and utilization has on the economy. The annual broadband and business study provides insights in the business side of broadband adoption. Across Nevada, 77 percent of businesses subscribe to broadband service, a slight increase from 2010 when 75 percent of businesses subscribed.
Connect Nevada’s Business Technology Assessment was conducted as part of the State Broadband Initiative (SBI) grant program, funded by the National Telecommunications and Information Administration (NTIA). The business survey results have been independently peer reviewed, and this survey will be used by state and local leaders to help drive increased adoption and use of broadband through Connect Nevada’s Connected community engagement program.
For more information, visit www.connectnv.org or contact Connect Nevada Program Manager Lindsey Niedzielski at firstname.lastname@example.org or (775) 343-9600.