RENO — Local business advocates are hoping to crash Recycled Records in Reno with cash during the first-ever “cash mob” on Tuesday.
Fueled by Facebook and other social media blitzes, the cash mob concept was born in an effort to help local businesses nationwide overcome the economy’s continued struggles. In a cash mob, shoppers are asked to spend $10 to $20 in the shop to demonstrate the economic impact of shopping at locally owned businesses.
According to the American independent Business Alliance, when a consumer spends $100 in a locally owned business, $45 of it stays in the community. In comparison, when that same $100 is spent in a national chain store, only $13 stays local. The 30/50 Project reports that if half of the employed population spent $50 each month in a locally-owned business, it would generate more than $40 billion in revenue.
This is the first such effort in the Reno-Sparks area, organizer Steve Funk said. The 30-year-old record store at 3344 Kietzke Lane was chosen for the inaugural mob.
Organized in northern Nevada by a group of local small business advocates, the local effort is billed as “Reno-Sparks CA$H MOB” on Facebook.
“It’s a small commitment from and individual shoppers,” small-business advocate Randy Pease said, “but the impact it can have on our local businesses can be huge!”
Locals are asked to join the Facebook group “Reno-Sparks CA$H MOB,” then invite 10 friends to do the same and again, and share the idea with 10 of their friends.
Shoppers are encouraged to post suggestions to the group for a favorite locally owned businesses. They will go into the suggestion pool for the next scheduled mob.
“Each new member helps build the economy now, and it’s really needed in northern Nevada,” CA$H MOB captain Steve Funk said. “We’ll organize more on a regular basis throughout the Truckee Meadows. We also encourage new groups to form cash mob stores in other local communities.”
For more information, call Funk firstname.lastname@example.org