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University of Phoenix to host career branding workshop
by Tribune Staff
Apr 18, 2012 | 552 views | 0 0 comments | 4 4 recommendations | email to a friend | print

RENO — University of Phoenix will host a two-hour career-branding workshop from 6 to 8 p.m. Thursday at the Reno campus, 10345 Professional Circle, Suite 200 in the South Meadows area just off U.S. 395. The workshop is free and open to the public. Doors will open at 5:45 p.m.

“Despite improvement in February, Nevada continues to have the highest unemployment rate in the nation,” said Dr. Bob Larkin, University of Phoenix Northern Nevada Campus director. “The northern Nevada job market is highly competitive as employers continue to be deliberate about hiring and building a strong personal brand can help job seekers differentiate themselves from other candidates.”

Workshop participants will learn how to define and market their own personal brand.

Topics will include information on defining a career brand, strategizing career brand success, determining the marketing plan, packaging the brand, learning how to prepare for an interview and finding out what it takes to land the job. Attendees are encouraged to RSVP at

The university offers the following career branding tips for job seekers:

Define your career brand: Create a positioning statement that tells hiring managers who you are, the success you have achieved and why you are the best candidate for their organization.

Market your brand: Help the hiring manager picture you in the job by fine-tuning your marketing tools. Your cover letter is your calling card. It should promote and grab the reader’s attention. Your resume isn’t your career laundry list, but rather a snapshot of how your skills and experience will add value to the organization. Also, don’t forget to complete a LinkedIn profile, as this can significantly increase your opportunities to connect with hiring employers.

Use interviews to promote your brand: Prepare by researching the career, the company and, if possible, the interviewer. Show the interviewer you are a good fit. Be 10 minutes early, dress appropriately, greet your interviewer enthusiastically, be confident in your abilities, smile and keep a positive attitude. By being fully engaged, using positive, results-oriented examples, connecting with the interviewer and letting your real self shine through, you have a better chance of not only getting that next interview, but also landing a job that is the right fit for you.

For more information, call 770-2505 or visit
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