RENO — Reno Mayor Bob Cashell helped kickoff KBZZ’s new local broadcast platform that offers listeners a way to tune in by AM and FM dials and on the Internet.
KBZZ — or “The Buzz” — has broadcast at 1270 on the AM dial for many years and began streaming online last year. Cashell’s appearance helped launch the new platform that went live at 5:30 a.m. Thursday when the station began a simultaneous broadcast at 96.1 FM.
It was first time that a Nevada news/talk station has broadcast simultaneously on both the FM and AM bands, according to KBZZ Program Director Dan Fritz.
With his usual straight-talk personality, Cashell wasted little time jumping in the midst of the controversial subject of an ongoing bust up of regional fire districts within Washoe County with Jes VosKampt, the vice president of Local 731 International Association of Firefighters. Cashell and VosKampt held nothing back with callers who sparred about union contracts, closed-door deals and contracts.
The station will host popular sports programs, talk radio personalities in Reno, including the San Francisco 49ers, Don Geronimo, Panama, Todd & Trey and Michael Savage. Don Geronimo, who hosts KBZZ’s early morning show live every weekday morning, broadcasts from Sacramento. Local star Panama will follow at 10 a.m.. Longtime Reno favorite host Savage is live at 3 p.m.
To listen live online, visit http://www.kbzz.com.