The project was the brainchild of David Zybert, a member of the Rotary Club of Reno Centennial Sunset, part of the larger Rotary International organization, which has led the polio eradication effort since 1985. Zybert, 55, got the idea during the annual Rotary International Conference held in New Orleans in May 2011.
“I was trying to think of a way that I could unify my community behind the ‘End Polio Now’ concept and I thought, ‘what does Reno have a lot of?’ Message boards came immediately to mind. From there the project idea just kind of grew.”
In the end, more than a dozen prominent businesses and outdoor sign companies agreed to add the Rotary International “End Polio Now” logo to their message board rotations. “Modest beginnings,” Zybert said, “and I’m hoping for twice that number next year.”