“We are really excited to introduce the first local government mobile application in the state for our residents and visitors,” Sparks Mayor Geno Martini said in a press release. “I am confident that people will find the app a useful tool to learn more about our great city and all the things to do.”
The launch of the mobile app is part of larger marketing and branding tool developed by the city’s Brand Leadership Team (BLT). The BLT is comprised of community and business leaders in the Sparks area who have taken a significant role in assisting the city with implementing the recommendations from the Branding, Development and Marketing Action Plan completed in 2009. More than 10 members volunteer their time and resources to assure that the Sparks brand reaches and surpasses its goal of bringing visitors and business to Sparks.
The mobile app continues the city’s new image and branding campaign started two years ago and includes the redesign of the city’s website, as well as a new motto and logo.
“Whether you’re a longtime resident or visiting for a special event or softball tournament, this app puts what’s happening in Sparks at your fingertips,” said Sparks City Councilman Ron Schmitt, chairman of the city’s Tourism and Marketing Committee. “The app is a direct result of our branding program and serves to showcase our entire community while promoting city attractions, events and establishments. It’s another step in our marketing plan to provide information in an effective manner while positioning the city as ‘It’s Happening Here.’”
With visitors, tourism and special events a priority for the city, the Sparks mobile app features include:
• Visiting information, such as casino, restaurant and shopping listings, as well as family-friendly venues, special events and nightlife happenings.
• Around Me: Augmented reality using geo-tracking points of interest based on a user’s current location and using the camera feature of the user’s phone.
• Sparks softball standings and tournament information.
• Area map and weather conditions.
• Sparks news feed.
• Citizen requests for city services.
• Facebook check-in and status posts, Twitter, Flickr and YouTube.
“Our development team wanted to put together the most relevant and user-friendly app for the city of Sparks,” said Tony Lockard, principal at InfoTech Mobile. “The ability to see what is happening, look for a new restaurant or to check out the current softball standings, should make it a popular download from the app stores.”
For more information or to download the Sparks mobile app, visit cityofsparks.us/visiting/mobile-app.