A total of $152,846 — $76,423 from customers with a 100 percent match from Jacksons — was donated to the annual “Give the Gift of Peace” campaign. The holiday campaign consisted of selling paper doves for $1, raising funds for the prevention of domestic violence and dating violence through community awareness and for free legal civil services to victims.
Jacksons sold doves in all four states in which it operates. The money will stay in the state in which it was collected. The totals by state were: $58,846 in Washington; $53,392 in Idaho; $29,058 in Oregon; and $13,550 in Nevada.
The “Give the Gift of Peace” campaign ran between Thanksgiving and Dec. 31. Employees at the Jacksons Food Store at 2805 N. McCarran Blvd. in Sparks sold the most doves in Nevada: 988.
Since 2003, Jacksons Food Stores and its customers have raised more than $500,000 to combat domestic violence, with 2011 being the highest total in the program’s history.
The campaign proceeds collected in Nevada will benefit the Jan Evans Fund, which provides direct financial support to domestic violence victims as they flee abuse and work to establish new, violence-free lives for themselves and their children. Last year, the Jan Evans Fund granted 45 percent of the requested assistance to transportation costs, and 55 percent to other types of emergencies battered women and their children were facing.
For more information on Nevada Network Against Domestic Violence, or to make a donation, visit www.nnadv.org.