Casey Curtis, a 2006 graduate of Galena High School, is helping produce the festival at Lake Tahoe Community College.
Curtis and his friend, Jordan Basile, set out about a year ago to put on a music festival at Lake Tahoe and formed Independence, LLC to do just that.
“We’ve been working our tails off,” Curtis said, adding that “it feels incredible” to host a music festival so close to where he grew up.
Curtis partnered with Chad Donnelly, a music festival producer and entrepreneur who created the SnowBall Music Festival in Vail, Colo. in March. That festival, which sought to combine a love for snow sports with great music, is the template for the Tahoe festival.
“I wanted to combine the things that I love,” Donnelly said.
Curtis and his team have been busy procuring vendors, organizing street team leaders to get the word out and coordinating a water bottle refill program that serves to reduce waste and make the festival Earth-friendly. In addition, a shuttle program has been created to transport concert-goers to and from the festival site in an effort to promote mass transit and safety.
Curtis has also sacrificed a great deal to help produce the festival. He dropped out of graduate school and turned down a lucrative job opportunity to pursue his passion. And it appears Curtis’ sacrifice will pay off handsomely.
Donnelly said he expects 10,000 attendees per day.
Though Donnelly described the lineup as electronic-centric, there are many acts that span a wide range of musical genres.
“I think diversity is a huge piece of the experience,” he said.
Headliners include Thievery Corporation, Childish Gambino, Bassnectar and Fishbone.
For tickets and additional information, visit www.snowglobemusicfestival.com.