Smithfield and the UFCW have partnered up for Feeding the Hungry, a coast-to-coast effort to donate and deliver more than 1.6 million pounds of protein — more than 6.4 million servings — over the next two years, helping families and individuals become more food secure.
According to FBNN, delivering protein to people in need is challenging when there is a high demand for its services.
Tuesday’s ham delivery was a kick-off to a large holiday food drive in conjunction with Safeway grocery stores in Nevada. Beginning Nov. 16, Safeway customers will be able to purchase pre-packaged food bags for $10 with all proceeds going to FBNN. On Nov. 19, food bank volunteers will be outside Safeway stores asking people to donate.
This donation in Reno is part of Feeding the Hungry’s Western Road Show, a four-city charitable hunger-relief tour in which Smithfield and the UFCW will donate more than half a million servings of protein to hunger relief organizations in the Western United States, along with Safeway.
Food banks nationwide are reporting a significant increase in the number of people coming to them for help. The current recession and the continuing rise in unemployment are having a profound effect on food banks’ ability to meet the demand. As a result, food assistance organizations across the country have been reporting over the past year that more individuals and families are turning to them for assistance, including more first-time visitors, unemployed workers, employed individuals, seniors and families with children.
The Food Bank of Northern Nevada is a regional food distribution and support system serving more than 125 partner agencies in northern Nevada and the eastern Sierra. FBNN provides and supports programs including food pantries, soup kitchens, emergency shelters, after-school programs and Kids Cafe (dinner program), Kids Cafe Summer Meals program, Food Stamp Outreach and much more. Last year, the FBNN provided more than 6 million meals to low-income seniors, children and families.