The man who single-handedly created the region’s first “buy local” initiative, LiveLocal RenoSparks, continues to expand services and opportunities for local business owners and entrepreneurs.
After launching the Reno-Sparks Local Business Co-op in April, Asher began looking at ways to promote businesses that are eco-conscious, practice environmental conservation and promote social responsibility in the workplace.
Now, Asher is connecting co-op members with the Green Business Chamber of Commerce, a cooperative service between chambers of commerce across the country that promotes green businesses.
Members who take the green pledge receive a certificate, a “Going Green” logo on their business listing at www.livelocalrenosparks.com that allows consumers to access a splash page for each business to see just what is being done to help the environment, as well as a listing and link to their website at the Green Business Chamber of Commerce website, www.greenbusinesschamber.com.
For example, Linda Gordon, owner of Reno Healing Massage, lists her commitments to going green, which includes recycling, conserving energy and growing organic food.
“I was green before the pledge,” Gordon said, adding that she hopes to be at the fore of bringing an eco-conscious ethic to the local community.
The pledge requires a few simple, but important, commitments: comply with all business regulations; conserve energy and other valuable resources; implement procedures to reduce pollution and waste; and be environmentally and socially responsible.
“We didn’t make it too hardcore that it would be exclusive,” Asher said.
Asher himself has taken the pledge, setting up recycle bins at the local business co-op on Cordone Avenue and using motion sensor lights to conserve energy, among other things.
Though the pledge only requires small commitments, they can add up to big results, Asher said.
“We’re making sure it’s not green washing,” he added.
Of the 60 paid members at the local co-op, only six have taken the pledge so far. But Asher believes the idea will gain momentum and he expects that number to grow ten-fold in the coming year.
“It proves they are involved in the community,” Asher said of the green pledge.