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Street Vibrations 2011 could pump $38M into local economy
by Tribune Staff
Sep 20, 2011 | 884 views | 0 0 comments | 1 1 recommendations | email to a friend | print

RENO — Producers of Street Vibrations say the 2011 motorcycle rally could pump more than $38.2 million into the local economy from Sept. 21-25. Reno-based Street Vibrations, now in its 18th year, is the fourth largest motorcycle event in the nation.

Roadshows Inc., producer of Street Vibrations, anticipates more than 1,000 registered VIP participants this year with 25,000 to 29,000 additional motorcycle enthusiasts.

The 2007 Reno-Sparks Convention & Visitor’s Authority Visitor Profile Study shows the average daily budget for those who come to Reno is a little more than $316 per day during a 3.3-day visit. The 1,000 registered participants will pump a little more into the economy because they’re staying longer. Those registered participants staying in Reno throughout the five-day event will pump approximately $1,580,000 into the local economy.

Another 25,000 to 29,000 enthusiasts will stay in Reno, Sparks and surrounding areas Thursday through Sunday during Street Vibrations. Based on the RSCVA figures for visitor spending, their contribution would be a whopping $36,236,000 to the local economy. 

That sum, combined with the registered participants who spend more during their longer stay, brings the projected total economic impact for the event to an impressive $38,236,000.

“We already have nearly 1,000 registered VIP participants,” said Randy Burke, president of Roadshows, Inc. “It’s not unusual for us to have a couple of hundred more walk-ups register.”

Only a small percentage of those who enjoy Street Vibrations actually register for the event because they like to operate on their own timeline. They prefer to shop at vendor booths, enjoy the live entertainment, visit with friends and check out everybody’s motorcycles.

While Street Vibrations is great for the community, participants aren’t really aware of the economic impact they’re making.

Those who do register are called VIP participants and they get to do a lot of things regular enthusiasts do not.

Motorcycle riders who register as Street Vibrations VIP participants pay $60 and they are able to: enjoy special VIP host parties; receive free meals; participate in organized rides; compete in ride-in-shows, which allows them to display their motorcycle in prime locations; utilize secured, premium parking locations; receive a special T-shirt not available to the general public; and receive a ride pin.

Roadshows is anticipating that about 150 vendors will participate in special motorcycle malls scattered throughout downtown Reno, Sparks’ Victorian Square, at Chester’s Reno Harley-Davidson and Virginia City during the event.

“We’re back on the street in downtown Reno with vendors and bikes, and we have more vendors and the big factory rigs in Sparks’ Victorian Square,” Burke said. 

Street Vibrations research shows most motorcycle enthusiasts and participants in town for the event were 45-54 years old.  Forty-eight percent of those interviewed during the study reported a household income of $71,000 or more.

For more information on the event, visit or call 775-329-7469.
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