Through “NickelAid,” every time a shopper uses a reusable grocery bag (paper, plastic or canvas) at any of the 15 Raley’s or Food Source stores in Nevada, the company will donate 5 cents per bag (up to $25,000 this year) to a special Nevada State Parks fund which is dedicated to help Nevada’s 24 state parks and recreation areas.
Raley’s will absorb all administrative fees related to the effort and is also working with California State Parks at Northern California store locations to raise money to assist 38 state parks. The NickelAid campaign is the first step in raising private money in both states, which will be used to help fund efforts to build sustainability of the park units.
Over the past four years, the Nevada Division of State Parks has experienced a 60 percent reduction in its general fund appropriation, which has resulted in turning one state park over to local government, elimination of positions and cutting operating costs. Given the popularity of both Nevada and California state parks among Raley’s customers, the company sought an effort that could involve its customers while helping the environment.
A kickoff event will be held at 9 a.m. Friday at the Raley’s store at 1441 Mayberry Drive. Sandoval will be joined by Jennifer Teel-Wolter, community relations manager for Raley’s; Leo Drozdoff, director of the Nevada Department of Conservation and Natural Resources; and Eric Johnson, deputy administrator of the Nevada Division of State Parks.