The study, conducted by marketing professor Dennis Tootelian from California State University in Sacramento, concluded that the McDonald’s restaurants in northern Nevada spent more than $29.8 million dollars in their local communities, or more than $81,695 per day. The northern Nevada region includes the McDonald’s restaurants in Reno, Carson City and the surrounding cities in Nevada, and was conducted in June using data collected from the McDonald’s Corporation in 2010.
“The McDonald’s restaurants in northern Nevada are all locally owned and operated by franchise owners who live in the area, and are dedicated to the economic health of their individual communities,” said Tom McKennie, a McDonald’s owner and operator from Reno. “This study shows that McDonald’s presence in northern Nevada is essential to the area’s continued economic growth, and we are proud of the impact we are having.”
Some of the highlights from the study include:
• McDonald’s restaurants returned 48 cents of every dollar earned to the local economy.
• McDonald’s had a combined investment of more than $90.3 million in the area.
• McDonald’s restaurants created 4,905 jobs and $86.5 million in annual spending.
The study also looked at McDonald’s as a local employer, and analyzed the chain’s contribution to local employment, its impact as a diversity employer and as a provider of career positions. The study also concluded that taxes paid by northern Nevada restaurants are substantial, and impact budgets for children and youth services, public safety, environmental protection and agriculture. Specifically, the study found that:
• McDonald’s spent more than $14.5 million on local wages. This equates to more than $39,740 every day of the year.
• McDonald’s presence in the area creates about 4,905 jobs and nearly $61.1 million in spending. More than 40.3 percent of the restaurant managers are 35 years of age or younger.
• Women comprised nearly 65.2 percent of total employees out of a workforce of more than 1,240 people.
• McDonald’s spent more than $1.8 million on business taxes, licenses and payroll taxes, or nearly $4,945 per day.
• McDonald’s created nearly $11.8 million in taxes due to the generation of new jobs and the additional purchases of goods and services from other local businesses.
McDonald’s has previously commissioned studies similar to this one. The last economic impact study completed for the Northern Nevada region was conducted in 2009.
There are 41 McDonald’s restaurants in the greater northern Nevada area. For more information, visit www.mcdonalds.com or on twitter @mcd_northnevada.