Instead, Bosma hopes his guests and callers will be part of a conversation that will lead to economic recovery in a state hit as hard as any other by the recession.
“I am passionate about business success,” the local CPA and entrepreneurial advocate said.
Bosma will debut his weekly, hour-long Saturday morning program, “Bosma on Business,” at 9 a.m. Saturday on News Talk 780 KOH. The motto of the show: Getting Northern Nevada … Back to Business.
The show’s genesis began around the turn of the year when a time slot opened up at the radio station and Bosma was approached about filling it.
He began brainstorming ideas and quickly settled on a loose, easy-going format where the audience could flip on their radio on Saturday mornings, sit around in their pajamas with a cup of coffee in hand and glean business insight from Bosma, his guests and callers. The theme of his first show, and much of the program will center on what it takes to start a business and become a successful entrepreneur in northern Nevada.
Business owners, venture capitalists and other experts are set to join Bosma during the first two shows and offer their advice on how to develop an idea or product and then navigate the local business environment.
“If we can inspire the reluctant entrepreneur to create a business model that is successful, we will have accomplished our goal,” Bosma said.
Of course, for any broadcaster to be successful he or she must gain a loyal following. KOH has embarked on a relatively aggressive campaign to get the word out about Bosma’s show, as seen in two billboards in Reno, an advertisement on its website and announcements on social media platforms like Twitter and Facebook.
Bosma will use his credentials to draw listeners.
He founded The Bosma Group, a collection of tax specialists, four years ago, and has made a name for himself as a leader in the local business community by speaking at high-profile business events like Directions 2011 and the Reno Sparks Chamber of Commerce health care summit last year.
Bosma does admit, however, that the show will have to experience some trial and error before it settles into its foundation and niche. But that doesn’t bother him.
“I believe in continual improvement,” he said.
A focus on expanding entrepreneurship and small-business success in northern Nevada is something that Bosma thinks will attract an audience.
And if he can play a part, however small, in raising the entrepreneurial IQ and business savvy of local residents, Bosma believes an economic comeback in the region can be had.
“If we can get the entrepreneurial engine going, everybody wins,” he said.
“Bosma on Business” airs from 9 to 10 a.m. every Saturday beginning this week on News Talk 780 KOH.