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Testimonial ads in Calif. urge move to Nevada
by Tribune Staff
Feb 11, 2012 | 702 views | 0 0 comments | 3 3 recommendations | email to a friend | print


LAS VEGAS (AP) — The Nevada Development Authority is re-launching TV commercials encouraging Southern Californians move to their families and businesses to Nevada.

The 30-second testimonials will air in Nevada’s neighboring state until March 29.

Development authority president Somer Hollingsworth says the ads try to ward off hesitation about moving to the Silver State by focusing on positive lifestyles, schools, community activities and business support in Nevada.

A similar campaign last year included testimonials from Tony Hsieh of Zappos.com, and Las Vegas entertainers Wayne Newton and Terry Fator.

This year’s ads include testimonials from Ultimate Fighting Championships President Dana White, sports talk radio personality J.T. “The Brick,” and NV Energy CEO Michael Yackira.

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