The effort is being funded by a grant from the Nevada Department of Public Safety, Office of Traffic Safety, as part of the Joining Forces program.
According to the National Highway and Transportation Safety Administration, speeding is one of the most prevalent factors contributing to traffic crashes. The economic cost to society of speeding-related crashes is estimated to be $40.4 billion per year. In 2009, speeding was a contributing factor in 31 percent of all fatal crashes, and 10,591 people died in speeding-related crashes.
Also, police say drivers continue to operate their vehicles and use their cell phones to talk or text despite the passage of NRS 484b.165, a new Nevada law that prohibits such behavior.