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Nevada first lady helps launch Mayors and Mommies Month
by Tribune Staff
Mar 27, 2012 | 1303 views | 0 0 comments | 6 6 recommendations | email to a friend | print
Tribune Staff - A statewide text campaign for infants’ and mothers’ health starts April 1.
Tribune Staff - A statewide text campaign for infants’ and mothers’ health starts April 1.
RENO — Nevada first lady Kathleen Sandoval, Immunize Nevada and the Nevada Department of Health and Human Services’ Maternal Child Health Division are teaming up for Mayors and Mommies Month starting April 1.

Mayors and Mommies Month is a statewide initiative encouraging Nevada’s mothers to sign up for Text4Baby, a free national health information text messaging service. The goal of Mayors and Mommies Month is to have 4,000 mothers signed up for Text4Baby by Mother’s Day, May 13.

“Pregnancy can be a stressful and overwhelming time for many mothers,” Sandoval said in a press release. “I’m proud to support a program that helps ease the stress of pregnancy and parenting and keeps mothers and children healthy. Text4Baby is the first program of its kind and is a wonderful tool for parents. I urge Nevada’s mayors, health care professionals and mothers to get behind this program and encourage mothers in their communities to sign up for Text4Baby this April.”

To sign up for Text4Baby, expecting mothers and new parents can text the word BABY (or BEBE for Spanish) to 511411. Mothers will receive weekly text messages specific to their due date or the baby’s birth date. The messages cover everything from nutrition to how to access local low-cost resources. With more than 15 participating mobile operators, Text4Baby is free no matter what cell phone plan the user has.

As part of Mayors and Mommies Month, health care providers are being asked to pledge to educate and sign up at least five mothers for Text4Baby. To learn more about the pledge, visit

“As a new parent or expecting mother, there is a lot to keep track of and so much to learn when it comes to keeping mother and baby safe and healthy,” said Emily Stratton, project and marketing Manager for Immunize Nevada. “Text4Baby provides real-time updates and information that is specific to developmental stages during pregnancy and the first year of life, and it’s all done in 160 characters or less. The messages provide enough information and offer insight to available resources. It’s an easy way for mothers to stay on top of everything, from well-check visits with their healthcare provider to how to properly install a car seat.”

For more information about Text4Baby, or to get involved in Mayors and Mommies Month, call Julia Kruper at 686-7413 or visit
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