RENO — Nevada Network Against Domestic Violence (NNADV) has chosen KPS3 Marketing, a full-service marketing and communications firm, to assist the organization with its statewide public education campaign against statutory rape.
Funding for the project was provided by the Nevada State Health Division through a grant from the Centers for Disease Control and Prevention. KPS3 will be responsible for strategic communications, messaging and theme development, and select campaign elements as determined in conjunction with the statewide steering committee developed to advise NNNADV on the initiative.
KPS3 will work closely with NNADV’s steering committee to develop a public education campaign to target men 18 to 29 years old with the goal of changing their attitudes about sex with underage girls. By raising awareness the campaign hopes to protect Nevada’s young girls and decrease the teen pregnancy rate.
NNADV was founded in 1980 as a statewide coalition with the goal of eliminating domestic violence against all persons. NNADV is a not-for-profit organization that supports and assists organizations that provide direct services to victims and survivors of domestic violence, and also provides public and professional education.