RENO — The Grand Sierra Resort has promoted casino operations veteran Tom Flaherty to vice president of casino operations. Flaherty previously served for nearly four years as executive director of casino marketing at the property.
His 29-year career has been spent working in the local casino industry on both the casino marketing and operations side of the business. His recent experience has been in developing, executing and managing casino event programs, systems, player development and marketing promotions. Flaherty will continue to serve on the executive management committee.
“Tom’s strategic approach to grow and sustain casino revenue through a variety of initiatives including player development, creative marketing campaigns and other operations efficiencies has proven to be invaluable to the success of the property,” said Tony Santo, president of Grand Sierra Resort. “We are thrilled to recognize this excellence and work with Tom to take it to the next level.”