Starting out, dressed in all-white attire, runners cross the finish line looking like all shades of the rainbow as they are bombed with powder bursts of color throughout the race.
Color Me Rad 5K will host a 3.1 mile run that skirts the campus of the University of Nevada, Reno on Sept. 22, the group’s 19th event of its first year in operation. Nearly all of the previous events have sold out.
Participants will be limited as is the space on campus, so those interested are encouraged to visit the group’s website at www.colormerad.com to sign up early. Adult registration costs $50. Early registration began July 6 for $40. The price is now $45 and runs until Sept. 19. The late registration cost will remain $50 until it sells out or until race day. Children under 7 run for free.
Runners are surprised at each section of the run with an explosion of color thrown from the sidelines until they eventually look like a “painter’s palate” of blue, green, pink, purple and yellow when they cross the finish line. The final “color bomb” happens at the end when everyone participates by throwing a bag of color at each other, said spokesman Adam Clark.
The family friendly run was launched in Utah and has picked up speed along the way with its exciting theme. Runners arrive at the starting line dressed all in white, after event organizers hand them a pair of sunglasses, a race bib and some “swag” from the group’s sponsors, and one color for those who cross the finish line for the finale where the color fight will take place.
The idea was partially made up from the Indian spring festival called Holi Hai, when people throw abeer and gulal in the air to show joy and happiness for the arrival of the new season. It marks the end of the winter gloom and rejoices the bloom of spring time. Through history, the festival meant the defeat of good over evil, some say.
Whatever the story, “Color Me Rad’s” 5K run promises a good time for people of all ages. Participants can even walk if they want to take part.
“It’s really fun for everyone,” Clark said.
Organizers have picked Special Olympics Nevada as beneficiaries of the event, Clark said. A portion of the proceeds will go to the Special Olympics group and however many volunteers the group sends to help with the event, Clark said.
“We’re not a nonprofit,” he said. “We use the money to start other races. We keep growing our business. We want to bring them to everybody.”
The race begins at 9 a.m. Runners will be plastered with paint every 5 minutes after.
“You’ll end up looking like a kindergarten art class gone wrong … but the Art of Running will make you feel oh so right,” according to the website.
No pets are allowed. The race is not refundable but the registration can be transferred to another racer. People can volunteer and will be given a Color Bomb Squad shirt, just email email@example.com.