Eagle Fitness-goers know Farrington as a guy who doesn’t hide behind the mirrored office window near the front counter and often he is out mixing it up with customers while squeezing in a quick workout. It’s Farrington’s nature that helped form the welcoming culture at the local gym, which has been in place at the Aspen Glen Center in northeast Sparks for 10 years.
“What we try to create in a facility is a family with our employees and that’s the core of the business. Without the help of those people, we wouldn’t survive,” Farrington said. “We have employees that have been here for eight or nine years and that’s amazing compared to other health clubs with a lot of turnover. That (culture) kind of pulls into the member because they see the same people in here and they get to know them. You create this ‘more than just a number’ aspect.”
Farrington said he and his staff begin establishing relationships with members from “the point of sale” in hopes of removing any barriers for people entering a fitness center for the first time.
“For some people it is easy. You walk in, see what’s going on in the gym and say ‘how much is it?’ But some people don’t know anything about a fitness center,” he said. “We want to remove that feeling of being intimidated by a club.
“We have some very talented athletes at the facility here. Those people will come regardless, so we focus on the people who won’t feel comfortable coming into the facility. We try to figure out a way to make them feel comfortable right when they walk in.”
Catering to wide varieties of people has come through constant evolution at Eagle Fitness, which Farrington said included remodeling, a free day care center for members with children, 24-hour access and adding multiple group fitness classes led by Eagle Fitness trainers.
Farrington said constantly evolving has kept the club in business despite continually more fitness centers popping up around the area.
“When we were first out here, there was nobody,” he said. “Now there is a couple Anytime Fitnesses, Fitness Connection, BodyFuel, Planet Fitness … So we have kind of defied the odds I guess because of all the competition that has come into the area.
“A lot of clubs our size kind of get pushed out of the markets with some of the bigger competitors and national chains where people see the name and they know what to expect.”
Farrington said his “buy local” slogan has attracted new members and held retention rates intact. While many large clubs market personal training to every member, Farrington allows members the opportunity to train with or without a personal trainer without the heckling.
“Our main focus is membership and retention,” he said. “We want to show people it’s a place for everybody.”
Farrington and his team have been busy lately with the influx of people looking to accomplish their New Year’s resolution. Farrington said helping those people is a top priority, but he reminds them to set “realistic goals” and, as broadly painted on the club’s window, find their “solution.”
“As hectic as it is, it’s fun. It really is,” he said. “We are constantly bringing people into the facility every day, which makes it so fun. We love to stay busy and we get to meet new people, sign people up and the energy levels are so high.
“It’s tough because if we could keep all the people we sign up between December 15 and April 1 then we could essentially close all summer and let everyone come in and work out. We have to figure out ways to keep those people happy and keep those people motivated.”
For more information, visit eaglefitnessnevada.com.