The Jobs Corp. has just released a passel of new products including the iPhone5s, which offers the ultimate safeguard against the growing and sometimes lethal crime of cel-phone theft.
The i-5s will only work for the person whose fingerprint is scanned into it.
Such a system wouldn't fly for one of the most lethal weapons in America: the automobile. Any drunk can stick a finger on an optical scanner.
But Apple's adaptation of an already widely used security technology could be applied to another product even more lethal than cars. (No, not the cigarette.)
Fingerprint scanners should be adapted for all firearms. No match, no shoot. No more dogs accidentally wasting their masters, or worse.
The Nutso Rifle Association and its elected moonhowler minions have blocked gunlocks for years.
However, what was once a taboo can become mainstream in a short time. Recreational marijuana use jumped 10 points nationally in just the past year.
An innovation is no good without smart marketing. Witness churches.
Have you ever stopped to think about religion sales?
St. Peter and the followers of Jesus set about proselytizing the world and naturally met with resistance.
In order to break through people's preoccupations and prejudices, you gotta have a gimmick, something I'm sure the apostles realized millennia before carnivorous MadMen roamed Madison Avenue.
The selling point had to be that the new, improved God is better than the old God your parents worshipped-which is basically the same reason that the Oldsmobile is no longer being manufactured. Bad name. Turned off the horny kiddies looking for a big back seat.
Sts. Peter and Paul came up with a world class marketing gimmick: Our principal prophet rose from the dead. Top that.
Oh, by the way, he was conceived in the biblical version of in-vitro, not by the messy old-fashioned method. And best of all, it turned out that he was God himself.
Thus was a Jewish community organizer from Nazareth marketed as the new, improved God of the gentiles.
It has proven to be a very successful campaign gimmick for more than 2,000 years.
When Sony co-founder Akio Morita green-lighted the Walkman, he was advised that it would never sell. It required wearing earphones, something associated with hard-of-hearing old people.
Not to worry, said the old man. We will make wearing headphones in public cool.
Which is exactly what Apple can do for scanner gunlocks.
It won't take more insane school shootings such as happened here Monday.
It simply requires a smart marketer to make gun locks cool.
Apple will get $89 million in corporate welfare for moving some operations here. Let them earn it.
A hip iGun available in many colors?
A concept to die for.
Esté bien. Haga infierno.
Be well. Raise hell.
Andrew Barbano is a 45-year Nevadan and editor of NevadaLabor.com. Barbwire by Barbano has originated in the Tribune since 1988. E-mail